I create high-quality, consistent visual systems that improve efficiency and strengthen brand experiences. With 6+ years in production and brand application, I bring precision in typography and design fundamentals to every project. I leverage this foundation to craft intuitive, user-centered product experiences.
Experience
Lead Visual Designer (Production & Product Design) | Impact Canopy | Corona, CA
2022 – Present
• Drive brand visibility for global companies like Yamaha and New Balance, along with startups, schools, and community organizations, by designing large-format visuals for custom canopy tents, event banners, flags, and promotional displays used in real-world environments such as trade shows, festivals, and sports. events. https://impactcanopy.com/
• Improve design clarity and scalability by developing visual systems that adapt to the same artwork across multiple sizes and surfaces, ensuring consistent hierarchy, typography, and brand integrity across large-format physical applications.
• Deliver true 1–2-day rush production by collaborating with cross-functional teams and optimizing workflows, ensuring fast, accurate delivery of high-quality event materials for time-sensitive user needs.
• Elevate team design outcomes by mentoring junior designers and collaborating across teams during ideation, resolving layout clarity, brand consistency, and production constraint challenges, while creating 3D visualizations that help stakeholders understand and validate concepts before production.
Visual & Product Design Lead | Good Hope Bags | Ontario, CA
2019 – 2022
• Coordinated and managed relationships with 6+ external vendors, ensuring timely execution of design requirements, production accuracy, and consistent brand output across multiple deliverables.
• Created product mockups, renderings, and edited photography to simulate final outputs, helping stakeholders visualize end results early in the process, improving approval speed and reducing revision cycles (similar to wire-framing for physical products).
• Improved digital engagement by designing and managing website updates, graphics, and monthly email campaigns using HTML/CSS, increasing website click-through rates by 27% through consistent promotional and seasonal communication. Goodhopebags.com - promotional_flyers
• Supported trade show presence at PPAI Expo (Las Vegas) by developing branded visual materials that strengthened product presentation and increased visibility among buyers and distributors. New Items Catalogue
Product-Focused Visual Designer (Independent, Contract-Based)
• Delivered a best-selling spiral notebook for Paperwork, a Pakistan-based stationery brand, creating a truck art–inspired cover that sold out within two months, driven by concept development, sketch prototyping, and culturally informed design.
• Improved the creative experience for end users by designing a hand-drawn doodle illustration placed inside a sketchbook rather than on the cover, using audience research to encourage freer expression and reduce hesitation when starting to draw. animal-kingdom-sketchbook
Turicum Digital Catalog Design (Contract-Based)
• Designed a bi-annual digital housing progress catalog for Turicum Asset Management, translating complex construction updates into a visually driven, image-led experience for investors and stakeholders by optimizing maps, site imagery, and layouts for fast digital viewing, improving clarity and enabling time-constrained users to quickly understand project progress.
Skills
UI/UX: User flows, wire-framing, prototyping, information architecture, usability-focused design systems • Visual: typography, hierarchy, scalable multi-surface design • Tools: Figma, Adobe XD, Adobe Creative Cloud • AI: AI-assisted design, vibe coding
Education
B.S. Graphic Design & Media Arts (UX Design) | Southern New Hampshire University | Jan 2025
GPA: 3.982 • Summa Cum Laude
GPA: 3.982 • Summa Cum Laude
A.S. Graphic Design & Digital Media — Riverside City College, Sep 2022