The Elephaid Foundation – App Redesign (Concept Project)
This app redesign was created as a university project to improve the user experience for The Elephaid Foundation, a non-profit focused on elephant conservation. The goal was to make the donation process easier and more engaging by improving navigation, simplifying forms, and creating a clear and friendly interface.
Overview:
The original app had several usability issues, especially on the donation page. Users found the navigation confusing, the forms too long, and the text difficult to read. The design also lacked consistent branding and clear calls to action, which made the experience feel disconnected.
Solution:
The redesigned app focused on emotional connection, simplicity, and trust. The new layout made it easy for users to learn about the foundation, explore ways to help, and complete donations smoothly.
Outcome:
The redesign improved the overall usability and clarity of the app, making it easier for users to navigate and donate. It also strengthened the foundation’s brand presence and created a more engaging experience for users.
