Project Overview:
This app redesign for The Elephaid Foundation aimed to enhance user experience and address functionality issues hindering the donation process. As a non-profit committed to protecting elephants, the organization sought to increase app-based donations by optimizing navigation, simplifying forms, and creating an intuitive, accessible interface. The design focused on emotional engagement, user trust, and a seamless donation journey to align with the foundation’s conservation mission.
Key Challenges:
The initial app faced several barriers to usability and functionality, particularly on the Donation page. Users reported unclear navigation, excessive form fields, and issues with legibility and accessibility. Additionally, ambiguous call-to-action buttons and inconsistent brand communication created a fragmented user experience. These challenges limited donations, one of the app’s primary goals.
Deliverables:
Create a high-fidelity mock-up that includes the following app pages:
• Home
• About
• Support
• Donation
• Volunteer
Tools Used:
Adobe Xd, Illustrator
Understanding Our Users
User personas were developed to represent the primary audience segments of The Elephaid Foundation's app. These personas are rooted in client-provided insights and user feedback, capturing the unique motivations, challenges, and behaviors of the target users.
From Challenges to Solutions
The wireframes illustrate key design improvements addressing user-reported issues. Each frame highlights how functionality and usability challenges were resolved, showcasing the transformation of problem areas into streamlined, user-friendly solutions. These updates ensure an enhanced experience, aligning with the needs of the target audience and the goals of The Elephaid Foundation.
Style Guide
Color Palette
UI Components
Typography
Results and Impact
The redesign created a more intuitive, visually appealing app experience that reduced user frustration and increased engagement. By prioritizing simplicity, accessibility, and emotional resonance, the app is poised to achieve The Elephaid Foundation's goal of a 10% increase in donations within six months.
View the full clickable prototype:
