Fresh Fare Farms – Multi-Channel Advertising Campaign (Concept Project)
This project involved creating a cohesive multi-channel advertising campaign for Fresh Fare Farms, a meal kit delivery service centered on locally sourced and sustainable ingredients. Designed for Hunger Action Month, the campaign emphasized the brand’s mission of giving back—where every new customer sign-up contributed a donation to a local food bank. The deliverables included a magazine advertisement, a social media carousel, and an animated web banner, all unified through consistent typography, color palette, and visual language.
Overview:
The campaign was designed to appeal to busy young professionals and college students—audiences seeking convenience without compromising food quality. Clean layouts, dynamic compositions, and fresh, appetizing imagery communicated the simplicity of receiving ready-to-cook ingredients directly at one’s doorstep. Each format required thoughtful adaptation: the magazine ad supported more detailed storytelling, while the social media carousel featured concise, engaging content optimized for quick viewing. The animated web banner introduced movement to highlight key messages and reinforce the call to action.
Outcome:
A visually unified and user-centered advertising system that reflects Fresh Fare Farms’ values of sustainability, freshness, and convenience. The campaign demonstrates an ability to design across multiple platforms while maintaining brand consistency, clear messaging, and strong visual hierarchy.
Magazine Advertisment
Social Media Post
Skyscraper ad
