Scoop Shoppe Artisan Creamery:
For this project, I created an animated social media advertisement for Scoop Shoppe Artisan Creamery, a niche ice cream brand known for its handcrafted, organic, and additive-free ice creams.
Project Goal:
The goal was to expand their reach beyond their local town by promoting their online ordering service. The ad needed to capture the brand’s passion for quality ingredients while engaging a broad audience, including families, teenagers, health-conscious adults, and individuals with dietary restrictions. Through playful animation, vibrant visuals, and a clean layout, I ensured that the message was both visually appealing and easy to understand.
The animation highlights Scoop Shoppe’s commitment to purity and craftsmanship, using smooth transitions and lively typography to emphasize key selling points, such as their vegan and lactose-free options. The design incorporates diverse, cheerful imagery to resonate with their audience, while a bold call-to-action encourages immediate online orders. By balancing fun, simplicity, and clarity, this advertisement effectively communicates the brand’s story, helping Scoop Shoppe attract new customers and boost online engagement.
Tools Used:
• Adobe Photoshop
Social Media Carousel Advertisement
Magazine Advertisement
Digital Animated Advertisement
