Paper Work (Overseas Brand):
Paper Work is a family-owned brand specializing in artistic stationery. Their products celebrate creativity by featuring culturally inspired designs that resonate with global audiences.
Project Overview:
Designed two distinct book covers for Paper Work, drawing inspiration from the vibrant artistry of Pakistani truck art and intricate doodle sketches.
The first design, hand-illustrated for their Doodle Sketchbook series, was printed inside the book as a creative spark for aspiring artists.
The second design, developed in Adobe Illustrator using the Pantone color system, was a bold interpretation of South Asian truck art, transforming the front and back of a notebook into a stylized truck façade. By simplifying intricate patterns into basic shapes, the design retained the essence of traditional truck art while aligning with the series’ minimal aesthetic. This project showcased my ability to merge cultural storytelling with modern design techniques, reinforcing my expertise in Adobe Illustrator
Tools Used:
• Adobe Illustrator
• Hand Illustration
• Pantone Color System
Doodle Sketchbook
Truck Art
