Overview:
For this project, I developed a multi-channel advertising campaign for Fresh Fare Farms, a meal kit delivery service that prioritizes locally sourced, sustainable ingredients. The goal was to expand their customer base during Hunger Action Month while reinforcing their mission of giving back—each new sign-up meant a donation to a local food bank. I designed a cohesive set of advertisements, including a magazine ad, a social media carousel, and an animated web banner, ensuring that every piece felt like a natural extension of the brand. By maintaining consistency in typography, color palette, and visual composition, I created an engaging and recognizable campaign that effectively communicated the brand’s values of freshness, sustainability, and convenience.
To connect with the target audience—busy young professionals and college students—I kept the designs clean, visually dynamic, and easy to digest. The ads highlight the ease of getting fresh ingredients delivered without the hassle of grocery shopping, using compelling imagery and strategic placement of the call to action to encourage sign-ups. Each medium required unique adaptations; for example, the magazine ad allowed for more detailed storytelling, while the social media carousel focused on bite-sized, engaging content. Throughout the campaign, I carefully balanced aesthetics and functionality to create an impactful, user-centered advertising experience that resonates with Fresh Fare Farms' mission and audience.
Tools Used:
• Adobe Indesign
• Illustrator
• Adobe Photoshop
MoodBoard
Social Media Carousel Advertisement
Magazine Advertisement
Digital Animated Advertisement
