Overview
Designed three digital ticket iterations for Horizon Railways, a growing passenger railroad company transitioning from paper to digital tickets via a smartphone-based wallet app. The design prioritizes seamless user experiences for two key user types: tech-savvy travelers seeking efficiency and convenience, and student commuters valuing simplicity and cost-effectiveness. Each iteration incorporates essential travel details from the original design while introducing new features such as seat visualization and WiFi indication to align with the user needs outlined in the client brief.
Designed three digital ticket iterations for Horizon Railways, a growing passenger railroad company transitioning from paper to digital tickets via a smartphone-based wallet app. The design prioritizes seamless user experiences for two key user types: tech-savvy travelers seeking efficiency and convenience, and student commuters valuing simplicity and cost-effectiveness. Each iteration incorporates essential travel details from the original design while introducing new features such as seat visualization and WiFi indication to align with the user needs outlined in the client brief.
Problems Solved
Cluttered Interfaces: Streamlined the layout to ensure essential details are accessible at a glance, minimizing cognitive load for users.
Seat Location Frustration: Added a clear and intuitive seat visualization feature to help users quickly identify their seat and improve boarding efficiency.
WiFi Visibility: Integrated a clear WiFi availability indicator, catering to the need for connectivity during travel.
Efficiency and Usability: Leveraged clean, modern design elements and intuitive navigation to enhance the digital experience for users with varying technical proficiency.
Reliability and Security: Incorporated a scannable QR code to simplify ticket validation, ensuring a secure and efficient boarding process.
User-Centered Design: Iterations balance the demands of tech-savvy travelers and student commuters, delivering a versatile, accessible ticketing solution.
Original Design
Redesign
