Project Overview:
The FutureFunds landing page redesign aimed to enhance user engagement and appeal to young professionals exploring financial planning options. Designed as an inviting entry point, the updated page introduces the company’s services, educates users, and provides a streamlined path for scheduling—all within a clean, organized layout.
The FutureFunds landing page redesign aimed to enhance user engagement and appeal to young professionals exploring financial planning options. Designed as an inviting entry point, the updated page introduces the company’s services, educates users, and provides a streamlined path for scheduling—all within a clean, organized layout.
Client Objectives:
FutureFunds requested a landing page that would serve as an informative and interactive hub for prospective clients, featuring:
FutureFunds requested a landing page that would serve as an informative and interactive hub for prospective clients, featuring:
Service Offerings: A clear presentation of FutureFunds' primary services.
Financial Calculator: A tool allowing users to calculate potential returns.
Appointment Scheduling: A simple method for booking consultations.
Recent Blog Posts: Highlights from the company’s blog to engage users with relevant content.
Testimonials: Key client reviews to build credibility and trust.
Tools:
Adobe Xd
Original Design
Challenges with the Original Design:
The original design presented issues related to content organization and user flow, creating confusion for new users and potential clients. Feedback and analysis revealed several key areas needing improvement:
The original design presented issues related to content organization and user flow, creating confusion for new users and potential clients. Feedback and analysis revealed several key areas needing improvement:
Placement of Appointment Scheduler: The appointment scheduler appeared too early in the layout, prompting users to schedule a meeting before understanding the company’s offerings, which led to confusion.
Excessive Fields in the Appointment Form: The form requested unnecessary details, such as full address information, overwhelming users who were simply looking to schedule a consultation.
Early Placement of Customer Reviews: Customer reviews were positioned too prominently, making it hard for users to understand their relevance before learning about the company’s services.
Proximity of Sections: The "Who We Are" section was positioned closely to the reviews, resulting in visual clutter and reducing focus on the company’s identity.
Lack of Clarity for Section Titles: Cards under the “Who We Are” section lacked context, leaving users uncertain about their purpose or whether they linked to other content.
Information Hierarchy Issues: The “What We Offer” section was misplaced, disrupting the logical flow of information and making it harder for users to understand FutureFunds' services.
Missing Labels for Forms and Graphs: Forms and graphs lacked titles or explanations, leaving users unclear on the purpose and content of these interactive elements.
Redesign
Outcome:
The redesigned landing page for FutureFunds enhances the user experience by presenting a logical information flow, clear interactive elements, and a clean, visually appealing layout. With improved accessibility, refined organization, and a user-centered approach, the landing page serves as an effective, engaging introduction to FutureFunds for young professionals exploring financial planning.
The redesigned landing page for FutureFunds enhances the user experience by presenting a logical information flow, clear interactive elements, and a clean, visually appealing layout. With improved accessibility, refined organization, and a user-centered approach, the landing page serves as an effective, engaging introduction to FutureFunds for young professionals exploring financial planning.
